Kathy Comella

Kathy Comella

Kathy began her career in Tampa, FL where she worked in Production, Marketing and Sales for WTVT. She then moved to Atlanta, where her media experience includes Local Cable Sales, National Cable Sales, Digital Sales, and Sales Management. She has been with Gray Atlanta since 2012.

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Recent Posts

Understanding Lifestyle Marketing in 2 Minutes!

by Kathy Comella on March 14, 2022 at 11:15 AM

Are you struggling to reach your target audience to make meaningful connections? Lifestyle marketing allows you to connect with the right audience...

4 Home Services You Can Keep Offering After the Pandemic

by Kathy Comella on October 13, 2021 at 11:01 AM

Home services have always been essential in everyday life, with most people connecting with brands when they need to, but the worldwide impact of...

How to Create a Clickable Banner Ad

by Kathy Comella on February 10, 2021 at 2:34 PM

Navigating the realm of digital marketing can often be confusing given the myriad of tactics to choose from. One tried and true option that is easy...

How to Build a Top-Notch Email Marketing Campaign

by Kathy Comella on December 9, 2020 at 7:30 AM

Many marketers today tend to dismiss email as a viable channel to deliver their message to potential customers. They may think it's not as successful...

What Kind of ROI to Expect from Advertising with A TV Station

by Kathy Comella on August 24, 2020 at 8:55 AM

Television has been a powerful advertising medium for many years. Since the first paid TV ad aired back in 1941, this marketing channel has reached...

How to Prepare Your Business for Back to School

by Kathy Comella on August 13, 2020 at 11:30 AM

The back-to-school season is quickly approaching and for many businesses, this is an incredibly hectic time. Parents and teachers are trying to...

Why It's Important to Integrate Your Digital and TV Marketing

by Kathy Comella on July 15, 2020 at 8:55 AM

With the ever changing landscape of media distribution, people are constantly finding new ways to get their favorite content. That’s why it’s...

How Do I Measure Branding?

by Kathy Comella on June 11, 2020 at 9:30 AM

Brand awareness is the overall level of familiarity that consumers have with your brand, and understanding that awareness is a great way to tell if...

You're Going To Need To Advertise Eventually -- Why Wait?

by Kathy Comella on February 26, 2020 at 9:00 AM

Advertising is no longer limited to weekly sales flyers and newspaper ads. Instead, successful advertising is an ongoing process that keeps brands in...