Blog | Gray Atlanta | Kenny Stapleton

Kenny Stapleton

Kenny began his broadcast career at Atlanta television station WSB-TV working as a production assistant on ABC Network’s Good Morning America weather. Mastering and growing this skill set, he quickly transitioned into the role of Commercial Producer for that stations Sales Department which eventually lead him to become the Marketing Manager handling all the station’s sales marketing efforts. Kenny spent the next 20 years in multiple roles at WATL-TV including Account Executive and Marketing Manager before he joined the Gray Atlanta team as a Senior Account Executive for WGCL-TV and Peachtree TV. There, he has spent the past 13 years using his passion, skill and wealth of knowledge in the broadcast and digital marketing arena to craft creative and exciting customer solutions to help his clients grow their businesses.

Recent Posts

Why You Should Keep Your Marketing Plan Flexible

by Kenny Stapleton on February 11, 2022 at 8:00 AM

In all the turmoil and uncertainty that the early 2020s have brought to the marketing world, at least one lesson rings out loud and...

Using Targeted Email to Reach Your Specific Audience

by Kenny Stapleton on November 16, 2021 at 9:57 AM

Email marketing is one of the most efficient and cost-effective mediums for advertising today. It can also yield a massive ROI of up to $42 for every...

The Hazards of Topical Relevancy: Leaning into Current Events or Not?

by Kenny Stapleton on September 17, 2021 at 9:22 AM

Many businesses maintain neutrality towards making social statements but taking a stance on current events might help. Depending on the company and...

Getting The Most Of Sports Marketing In Atlanta

by Kenny Stapleton on August 9, 2021 at 9:44 AM

Sporting events typically excite sports fans and attract millions of viewers every year, but this year is likely to bring in more people than ever....

Tips for Building a Top Notch Social Media Strategy

by Kenny Stapleton on May 31, 2021 at 1:45 PM

Social media has become a primary method for modern companies in marketing their business. It is cost-effective, extremely popular, and an...

5 Secrets to Successfully Measuring Your Marketing ROI

by Kenny Stapleton on March 26, 2021 at 9:15 AM

Building a great marketing campaign relies on more than increased engagement and conversions alone. You also need to take it a step further and...

Marketing Campaigns and Elective Medical Centers -- 4 Ways to Perfectly Portray Your Practice

by Kenny Stapleton on January 18, 2021 at 1:15 PM

Medical practices often face challenges when advertising due to the many competitors in their industry and area. As a result, it can be challenging...

Planning for Change: How to Set Your 2021 Marketing Budget

by Kenny Stapleton on November 11, 2020 at 9:03 AM

Toward the end of every calendar year, businesses are likely to begin reflecting on the past twelve months. They review what worked and what didn't,...