Michael Odiorne

Michael Odiorne

Mike has over 25 years in the Atlanta media industry, having experienced both the agency and the media conglomerate sides of the business. This has allowed him to gain a solid understanding of his clients’ needs and which of Gray Atlanta's vast products to employ to accomplish their needs. The past 18 years Mr. Odiorne has worked for Gray Atlanta, handled major accounts for both WGCL and WPCH as well as their digital platforms. As the most senior member of the sales team, he continues to excel at developing relationships with both local and national clients. His ability to service his clients’ in a professional manner his desire to do absolutely everything in his power to ensure their success sets him apart from his contemporaries! In his spare time, you can find him in a pair of flip-flops enjoying the lake with his family, pups, and friends.

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Recent Posts

Blitz Blog: The Benefit of Multi-Platform Marketing

by Michael Odiorne on March 28, 2022 at 1:42 PM

Nowadays, the average consumer uses multiple tools to engage with media: traditional TV, smartphones, tablets, OTT streaming services, social media,...

Building Brand Awareness When Inventory Isn't There

by Michael Odiorne on January 24, 2022 at 2:30 PM

Inventory shortfalls continually plague businesses today. The pandemic spurred many global supply chain issues, which have left businesses to...

Translating Your Marketing Data

by Michael Odiorne on November 25, 2021 at 10:26 AM

Marketing is challenging, especially when it comes to data. After all the effort of obtaining and compiling your data, the last thing you want is to...

How TV Helps You Advertise in an Online World

by Michael Odiorne on October 5, 2021 at 9:47 AM

Over the decades, TV has developed into a deeply established realm of marketing. Today, TV advertising continues its success, especially when...

Marketing ROI Crash Course

by Michael Odiorne on August 26, 2021 at 9:24 AM

Marketing is a game of guess and check, but keeping track of your successes helps tip the scales in your favor. ROI shows you the return you’re...

Lifestyle Marketing Strategies for Small Businesses

by Michael Odiorne on May 20, 2021 at 10:15 AM

Lifestyle marketing is a marketing approach in which a brand associates itself and embodies the aspirations, ideals, values, and aesthetics of its...

How to Increase Sales at Your Dealership with These Marketing Tactics

by Michael Odiorne on March 30, 2021 at 3:15 PM

The internet has changed the way people shop for cars, making marketing in the automotive industry more vital than ever. Though it can be a tricky...

Attention Home Improvement Businesses -- Stand Out Among the Competition With These 4 Tips

by Michael Odiorne on October 15, 2020 at 9:00 AM

Home repair businesses are attracting a lot more customers than usual in the COVID-19 affected world. It would seem that increased stress on personal...