Nowadays, the average consumer uses multiple tools to engage with media: traditional TV, smartphones, tablets, OTT streaming services, social media,...
Michael Odiorne
Recent Posts
Inventory shortfalls continually plague businesses today. The pandemic spurred many global supply chain issues, which have left businesses to...
Marketing is challenging, especially when it comes to data. After all the effort of obtaining and compiling your data, the last thing you want is to...
Over the decades, TV has developed into a deeply established realm of marketing. Today, TV advertising continues its success, especially when...
Marketing is a game of guess and check, but keeping track of your successes helps tip the scales in your favor. ROI shows you the return you’re...
Lifestyle marketing is a marketing approach in which a brand associates itself and embodies the aspirations, ideals, values, and aesthetics of its...
The internet has changed the way people shop for cars, making marketing in the automotive industry more vital than ever. Though it can be a tricky...
Home repair businesses are attracting a lot more customers than usual in the COVID-19 affected world. It would seem that increased stress on personal...
