Every marketing decision today must be backed by data to succeed, and over-the-top (OTT) marketing is that sweet spot between TV's massive reach (at ...

Micheal Smith
Micheal began his career with Radio One Atlanta as an on-air personality, quickly being promoted to Music Director. After a brief stint with Cumulus-Tallahassee and Sinclair Broadcasting NBC affiliate WTWC, he joined the Creative Services Team at WAGA FOX5 as Promotions Coordinator, where he was elevated to the stations key Marketing role. Micheal transitioned to the telecom industry taking a regional marketing leadership position with mobile phone company Metro by T-Mobile before joining the national marketing team with 21st Century Fox in Los Angeles, California as their Manager Affiliate Marketing and National Radio Promotions. Currently the Marketing Manager for the Gray Atlanta team, he employs his over 24 years’ experience in media and broad knowledge of radio, broadcast television, grass roots and digital marketing to create successful campaigns for his clients.
Recent Posts
The Benefits of Measuring Your Ad Campaign in Impressions vs. Ratings
If you run a business, you’ve probably heard the old adage “you have to spend money to make money,” which typically translates to spending ad dollars...
Attuning To Any Season
Holidays got you down? With all the stress of getting things in order around the holidays, it’s crucial to make sure your marketing is in tip-top...
Getting The Most Out Of TV
TV advertising has established itself as a cornerstone of advertising since the first commercial aired in 1941. Since then, TV has reached and...
How to Make Digital Marketing and Broadcast Work Together
Why Your Business Should be Leveraging the Power of Television Advertising
Television has been around for many decades and has firmly established itself as an incredibly successful and impactful advertising medium throughout...
Top 7 Reasons Your Business Needs to be Utilizing TV Advertising
Companies are always searching for new ways to market their business.With the advent of digital marketing, the advertising landscape has become vast...
Tips for Planning Your Marketing for the Next Calendar Year
As you prepare for another year in marketing, taking the right steps is extremely important. Watch this video to learn more.
One of the biggest...
Align Your Business with Our Powerhouse Brands This Holiday Season
The holidays are just around the corner and this year celebrating with friends and family will be in high demand. With most still social distancing...
Surprise Squad: How Helping Others Helps You
One of the most important goals and key differentiators for any company is how it supports the community it serves. Giving back should be a...