Right now, people are watching more TV and staying logged in to their digital devices more than ever. Forty-five percent of Americans often or always...
Micheal Smith
Micheal began his career with Radio One Atlanta as an on-air personality, quickly being promoted to Music Director. After a brief stint with Cumulus-Tallahassee and Sinclair Broadcasting NBC affiliate WTWC, he joined the Creative Services Team at WAGA FOX5 as Promotions Coordinator, where he was elevated to the stations key Marketing role. Micheal transitioned to the telecom industry taking a regional marketing leadership position with mobile phone company Metro by T-Mobile before joining the national marketing team with 21st Century Fox in Los Angeles, California as their Manager Affiliate Marketing and National Radio Promotions. Currently the Marketing Manager for the Gray Atlanta team, he employs his over 24 years’ experience in media and broad knowledge of radio, broadcast television, grass roots and digital marketing to create successful campaigns for his clients.
Recent Posts
The Difference Between Branding and Call-to-Action Campaigns
Far too many companies execute advertising campaigns via a "shotgun approach." In other words, they indiscriminately spread their message to anyone...
Benefits of OTT Advertising
In today's marketing landscape, it's not enough to rely solely on traditional TV advertising. If you want the best results from your campaigns, it...
How Long Should You Run A Marketing Campaign?
Have you ever wondered if there is a magic formula for determining the perfect length of time to run a marketing campaign? Before you consider how...
What Makes Someone Want to Click on Your Banner Ad
Banner ads can be an effective tool for getting the word out about your company or promotion while your potential customers are surfing the web....
How to Determine The Best Type of Creative for Your Advertising Goals
Are you planning your next advertising campaign but aren't sure what type of creative to use? Digital, audio, and video advertising all have their...