The marketing world is full of industry-specific terms, like "conversion rate," "click-through rate," and "MQL" (to name just a few). Two of the most...

Robin Kahn
Robin is a 25+ year veteran of the broadcast media industry, having worked at Gannett, Belo Corporation, and Gray Atlanta. She was in sales and management at WFAA-TV in Dallas, TX, on the local, regional and national sides of the business. Robin is a senior account manager, handling major accounts for WGCL and WPCH, as well as their OTT and digital platforms. She uses her wealth of knowledge, insight and passion to create customized, multi-platform advertising campaigns that exceed expectations. Robin’s strong and lasting relationships with her clients, highlighting trust and integrity, are integral to her partnerships.
Recent Posts
Why All Impressions are Not the Same
Regardless of the quality of your product, people won’t buy it if they’re not aware of it. Launching relevant, engaging ad campaigns is a crucial...
Preparing Your Store Ahead of Black Friday
The most recognizable sign that the holiday season is upon us isn’t turkeys or trees, it’s shopping. Accounting for billions of dollars in sales in...
ATLernatives To Traditional Advertising
Traditional advertising is an incredibly successful means of marketing, but that doesn’t mean you shouldn’t still branch out. Here at Gray Atlanta,...
How a Media Company Can Enhance Your Already Successful Marketing Plan
If you operate a successful business, odds are you've already invested quite a bit of time and resources into your marketing plan. After all, the...
Why You Need To Invest In Building Your Brand
The term "brand" has become extremely popular in the marketing industry over the last several decades. There's a good reason for this: a company's...
Most Important KPI's to Measure Marketing ROI
If you own or operate a business you know that effective marketing is the number one way to grow. But how do you know if the marketing campaign you...
Utilizing eCommerce for Your Business: What You Need to Know
It should come as no surprise that eCommerce has grown into one of the most important business models in existence over the past several decades....