How Cause Marketing Helps You Reach a Younger Audience

by Dennis Izzard on March 9, 2022 at 11:49 AM

Gen Z and Millennials have a growing amount of spending power, and businesses must adapt to be successful. Millennials currently reign supreme in...

The Hazards of Topical Relevancy: Leaning into Current Events or Not?

by Kenny Stapleton on September 17, 2021 at 9:22 AM

Many businesses maintain neutrality towards making social statements but taking a stance on current events might help. Depending on the company and...

Why Your Business Should Be Incorporating Cause Marketing

by Patti Garren on September 24, 2020 at 11:30 AM

Imagine that you live in a town that is home to a large number of low-income families and you want to help. While there are probably many in need,...

What is School Authority in Atlanta?

by Mike Schwartz on September 22, 2020 at 10:46 AM

School Authority is a segment that airs Monday through Thursday during CBS46 Morning News at 4:30 am, 5:00 am, and 6:00 am. This segment helps keep...

Surprise Squad: How Helping Others Helps You

by Micheal Smith on August 26, 2020 at 10:45 AM

One of the most important goals and key differentiators for any company is how it supports the community it serves. Giving back should be a...

Local Businesses and COVID-19: Tips for Reaching the Community During this Time

by Gray Atlanta on May 21, 2020 at 8:55 AM

Local businesses are increasingly important to the community, especially right now. Not only do local businesses provide services that members of the...

How a Local Atlantan Is Paying It Forward

by Gray Atlanta on May 5, 2020 at 9:18 AM

Volunteer distributing bags of food through the Gwinnett County Corps Drive-thru Food Pantry

Times are tough, but a local Metro Atlanta man is doing...