Gen Z and Millennials have a growing amount of spending power, and businesses must adapt to be successful. Millennials currently reign supreme in...
The Hazards of Topical Relevancy: Leaning into Current Events or Not?
Many businesses maintain neutrality towards making social statements but taking a stance on current events might help. Depending on the company and...
Why Your Business Should Be Incorporating Cause Marketing
Imagine that you live in a town that is home to a large number of low-income families and you want to help. While there are probably many in need,...
What is School Authority in Atlanta?
School Authority is a segment that airs Monday through Thursday during CBS46 Morning News at 4:30 am, 5:00 am, and 6:00 am. This segment helps keep...
Surprise Squad: How Helping Others Helps You
One of the most important goals and key differentiators for any company is how it supports the community it serves. Giving back should be a...
Local Businesses and COVID-19: Tips for Reaching the Community During this Time
Local businesses are increasingly important to the community, especially right now. Not only do local businesses provide services that members of the...
How a Local Atlantan Is Paying It Forward
Volunteer distributing bags of food through the Gwinnett County Corps Drive-thru Food Pantry
Times are tough, but a local Metro Atlanta man is doing...