Over the past couple of decades, social media has gone from a fringe channel to an essential marketing medium for many companies. After all, with...
Preparing Your Store Ahead of Black Friday
The most recognizable sign that the holiday season is upon us isn’t turkeys or trees, it’s shopping. Accounting for billions of dollars in sales in...
How TV Helps You Advertise in an Online World
Over the decades, TV has developed into a deeply established realm of marketing. Today, TV advertising continues its success, especially when...
How to Make Digital Marketing and Broadcast Work Together
How to Create a Successful Multi-Platform Marketing Campaign
Although a single marketing channel can be key in attracting your target audience and driving sales, a multi-channel marketing strategy helps expand...
5 Reasons Your Business Should be Using Digital Targeting
If you want to reach potential customers better, faster and more cost effectively, you’ll have to be a lot more deliberate about how you take your...
How to Merge Your Digital Marketing Agency with a Media Partner
Digital marketing is a key component of any successful advertising strategy. After all, the Internet is many consumer’s "gateway" to new brands and...
How to Create a Clickable Banner Ad
Navigating the realm of digital marketing can often be confusing given the myriad of tactics to choose from. One tried and true option that is easy...
TV Awards Show Season is Marketing Gold: Top Ways For You to Benefit
The TV awards show season is typically a time of year when many people watch TV and are also highly active on social media. Whether it's the Tony’s,...
Why You Should Implement Digital Targeting
Savvy business owners understand that digital marketing efforts will only be successful if they reach the right people at the right time. For...