Boosted Social Media Posts: Are They Ads?

by Patti Garren on March 2, 2022 at 11:07 AM

Over the past couple of decades, social media has gone from a fringe channel to an essential marketing medium for many companies. After all, with...

Preparing Your Store Ahead of Black Friday

by Robin Kahn on October 25, 2021 at 4:45 PM

The most recognizable sign that the holiday season is upon us isn’t turkeys or trees, it’s shopping. Accounting for billions of dollars in sales in...

How TV Helps You Advertise in an Online World

by Michael Odiorne on October 5, 2021 at 9:47 AM

Over the decades, TV has developed into a deeply established realm of marketing. Today, TV advertising continues its success, especially when...

How to Make Digital Marketing and Broadcast Work Together

by Micheal Smith on September 10, 2021 at 10:15 AM

How to Create a Successful Multi-Platform Marketing Campaign

by David Tallarico on April 29, 2021 at 10:46 AM

Although a single marketing channel can be key in attracting your target audience and driving sales, a multi-channel marketing strategy helps expand...

5 Reasons Your Business Should be Using Digital Targeting

by Patti Garren on March 3, 2021 at 1:00 PM

If you want to reach potential customers better, faster and more cost effectively, you’ll have to be a lot more deliberate about how you take your...

How to Merge Your Digital Marketing Agency with a Media Partner

by Michael Fanning on February 24, 2021 at 10:20 AM

Digital marketing is a key component of any successful advertising strategy. After all, the Internet is many consumer’s "gateway" to new brands and...

How to Create a Clickable Banner Ad

by Kathy Comella on February 10, 2021 at 2:34 PM

Navigating the realm of digital marketing can often be confusing given the myriad of tactics to choose from. One tried and true option that is easy...

TV Awards Show Season is Marketing Gold: Top Ways For You to Benefit

by Tracy Randall on January 13, 2021 at 11:30 AM

The TV awards show season is typically a time of year when many people watch TV and are also highly active on social media. Whether it's the Tony’s,...

Why You Should Implement Digital Targeting

by Dennis Izzard on January 5, 2021 at 8:45 AM

Savvy business owners understand that digital marketing efforts will only be successful if they reach the right people at the right time. For...