One of the most important elements of defining your target audience is age. Knowing what generation your ideal clients belong to can help you learn a...
How to Blend Your Digital and TV Marketing Campaigns
Right now, people are watching more TV and staying logged in to their digital devices more than ever. Forty-five percent of Americans often or always...
Why It's Important to Integrate Your Digital and TV Marketing
With the ever changing landscape of media distribution, people are constantly finding new ways to get their favorite content. That’s why it’s...
Why You Should Buy Digital Marketing Assets From a TV Station
Many people don’t think about buying their digital assets from a television station. In reality, however, turning to a TV station for digital...
Top Tips for Properly Positioning Your Local Business During Times of Crisis
Your local business is incredibly important to your customers, your employees and, of course, to you! While many customers are already looking for...
What Makes Someone Want to Click on Your Banner Ad
Banner ads can be an effective tool for getting the word out about your company or promotion while your potential customers are surfing the web....
You're Going To Need To Advertise Eventually -- Why Wait?
Advertising is no longer limited to weekly sales flyers and newspaper ads. Instead, successful advertising is an ongoing process that keeps brands in...