It's a well-known axiom in marketing that "what you can't measure, you can't improve." Measuring and tracking data is a long-term project for most...
You need to know your target audience to get the most out of your marketing. It will help you spend your marketing dollars more efficiently and...
Regardless of the quality of your product, people won’t buy it if they’re not aware of it. Launching relevant, engaging ad campaigns is a crucial...
Marketing is challenging, especially when it comes to data. After all the effort of obtaining and compiling your data, the last thing you want is to...
Holidays got you down? With all the stress of getting things in order around the holidays, it’s crucial to make sure your marketing is in tip-top...
Marketing is a game of guess and check, but keeping track of your successes helps tip the scales in your favor. ROI shows you the return you’re...
If you operate a successful business, odds are you've already invested quite a bit of time and resources into your marketing plan. After all, the...
Building a great marketing campaign relies on more than increased engagement and conversions alone. You also need to take it a step further and...
As a mortgage broker, it's vital to your business that you keep your name top-of-mind for your consumers. In simple terms, top-of-mind awareness...
If you own or operate a business you know that effective marketing is the number one way to grow. But how do you know if the marketing campaign you...
