Small business owners are always looking for new ways to increase brand awareness, build trust, and get a better return on investment with their...
Customer relationship management (CRM) software has become an ingrained part of marketing, and its advent has shifted and expanded the industry's...
The marketing world is full of industry-specific terms, like "conversion rate," "click-through rate," and "MQL" (to name just a few). Two of the most...
In all the turmoil and uncertainty that the early 2020s have brought to the marketing world, at least one lesson rings out loud and...
You need to know your target audience to get the most out of your marketing. It will help you spend your marketing dollars more efficiently and...
Regardless of the quality of your product, people won’t buy it if they’re not aware of it. Launching relevant, engaging ad campaigns is a crucial...
Marketing is challenging, especially when it comes to data. After all the effort of obtaining and compiling your data, the last thing you want is to...
2021 continued the trend of tumultuousness brought about by the pandemic, affecting people globally with many more ups and downs for businesses....
Connecting with your audience requires deeply understanding them. Collecting data on their habits and lifestyle helps significantly, whether you’re...
Traditional advertising is an incredibly successful means of marketing, but that doesn’t mean you shouldn’t still branch out. Here at Gray Atlanta,...
