What Information Channels Are People Using?

by Gray Atlanta on April 22, 2022 at 12:29 PM

Viewership and media consumption habits are constantly changing — even more quickly due to the tumultuous past few years.  That is particularly true...

How to Fit OTT Into Your Existing Plan

by Micheal Smith on March 23, 2022 at 1:30 PM

Every marketing decision today must be backed by data to succeed, and over-the-top (OTT) marketing is that sweet spot between TV's massive reach (at ...

OTT Tips for Small Businesses to see Maximum ROI

by Tracy Randall on June 11, 2021 at 3:23 PM

As advertisers seek more efficient ways to connect with audiences, more are turning to over-the-top (OTT) advertising because of its many benefits....

The Truth Behind Impressions on OTT Services

by Dennis Izzard on February 2, 2021 at 10:56 AM

One of the biggest challenges facing any business looking to reach consumers is connecting and engaging. One of the newest marketing tools that...

Benefits of OTT Advertising

by Micheal Smith on July 8, 2020 at 9:45 AM

In today's marketing landscape, it's not enough to rely solely on traditional TV advertising. If you want the best results from your campaigns, it...