Viewership and media consumption habits are constantly changing — even more quickly due to the tumultuous past few years. That is particularly true...
How to Fit OTT Into Your Existing Plan
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Micheal Smith on March 23, 2022 at 1:30 PM
Every marketing decision today must be backed by data to succeed, and over-the-top (OTT) marketing is that sweet spot between TV's massive reach (at ...
OTT Tips for Small Businesses to see Maximum ROI
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Tracy Randall on June 11, 2021 at 3:23 PM
As advertisers seek more efficient ways to connect with audiences, more are turning to over-the-top (OTT) advertising because of its many benefits....
The Truth Behind Impressions on OTT Services
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Dennis Izzard on February 2, 2021 at 10:56 AM
One of the biggest challenges facing any business looking to reach consumers is connecting and engaging. One of the newest marketing tools that...
Benefits of OTT Advertising
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Micheal Smith on July 8, 2020 at 9:45 AM
In today's marketing landscape, it's not enough to rely solely on traditional TV advertising. If you want the best results from your campaigns, it...