Many small businesses believe that producing and getting air time on television is far too expensive to fit their marketing budget, so they don't...
Tracy Randall
Recent Posts
It's a well-known axiom in marketing that "what you can't measure, you can't improve." Measuring and tracking data is a long-term project for most...
Connecting with your audience requires deeply understanding them. Collecting data on their habits and lifestyle helps significantly, whether you’re...
Chances are you already know about the chip shortage and its impact on car dealer inventory. The shortage makes it more difficult for consumers...
As advertisers seek more efficient ways to connect with audiences, more are turning to over-the-top (OTT) advertising because of its many benefits....
Businesses have an endless array of marketing tools and strategies to choose from, whether it’s digital, broadcast, radio, outdoor, social, OTT, or...
The TV awards show season is typically a time of year when many people watch TV and are also highly active on social media. Whether it's the Tony’s,...
A company's most important resource is not its technology platform, its marketing tools, or its IT infrastructure. Instead, the number one asset any...
The weekend of Black Friday and Cyber Monday is always one of the biggest events of the year in terms of retail shopping. This is true of both...
