Tracy Randall

Tracy Randall

Tracy Randall began her extensive media career with McCann Erickson as an Assistant Media Buyer, affectively using her passion and creative thinking to quickly assume roles as a Media Buyer, Research Director, Programming Director and Account Executive at many influential companies. Tracy is most effective at combining her powerful passion for community involvement and non-profits with traditional advertisers to allow both to be more efficient and impactful. “I love helping clients grow their businesses and building lasting relationships with my clients to one day become their close friends.”

Recent Posts

Tips For Making A Commercial That Works For You

by Tracy Randall on April 1, 2022 at 9:05 AM

Many small businesses believe that producing and getting air time on television is far too expensive to fit their marketing budget, so they don't...

Deciphering ROI: How to Translate Your Marketing Data

by Tracy Randall on March 16, 2022 at 1:39 PM

It's a well-known axiom in marketing that "what you can't measure, you can't improve." Measuring and tracking data is a long-term project for most...

Understanding Your Ads Metrics and Where They Overlap

by Tracy Randall on September 28, 2021 at 10:32 AM

Connecting with your audience requires deeply understanding them. Collecting data on their habits and lifestyle helps significantly, whether you’re...

Motor Vehicle Marketing Through Crisis

by Tracy Randall on August 16, 2021 at 11:22 AM

Chances are you already know about the chip shortage and its impact on car dealer inventory. The shortage makes it more difficult for consumers to...

OTT Tips for Small Businesses to see Maximum ROI

by Tracy Randall on June 11, 2021 at 3:23 PM

As advertisers seek more efficient ways to connect with audiences, more are turning to over-the-top (OTT) advertising because of its many benefits....

Is Your Business Right for Lifestyle Marketing?

by Tracy Randall on April 15, 2021 at 2:10 PM

Businesses have an endless array of marketing tools and strategies to choose from, whether it’s digital, broadcast, radio, outdoor, social, OTT, or...

TV Awards Show Season is Marketing Gold: Top Ways For You to Benefit

by Tracy Randall on January 13, 2021 at 11:30 AM

The TV awards show season is typically a time of year when many people watch TV and are also highly active on social media. Whether it's the Tony’s,...

8 Keys to a Knock-Out Recruitment Marketing Strategy

by Tracy Randall on November 23, 2020 at 8:00 AM

A company's most important resource is not its technology platform, its marketing tools, or its IT infrastructure. Instead, the number one asset any...

How to Leverage Cyber Sales This Year

by Tracy Randall on October 29, 2020 at 8:00 AM

The weekend of Black Friday and Cyber Monday is always one of the biggest events of the year in terms of retail shopping. This is true of both...