An Inside Look: The Role Local TV Plays During a Crisis

by Gray Atlanta on May 1, 2020 at 9:12 AM

It’s a growing global issue and when it comes to consumers seeking news and information about the COVID-19 crisis, local TV stations are playing a...

Top Tips for Properly Positioning Your Local Business During Times of Crisis

by Gray Atlanta on April 23, 2020 at 9:15 AM

Your local business is incredibly important to your customers, your employees and, of course, to you! While many customers are already looking for...

TV Viewership Up: Tips on What and How to Advertise Effectively During COVID-19

by Gray Atlanta on April 17, 2020 at 9:00 AM

During the COVID-19 pandemic, television viewership is up across most areas of the United States. While many people at home are streaming, binging...

Viewers Want Local Information. Are You Providing It?

by Gray Atlanta on April 6, 2020 at 9:55 AM

Due to the current COVID-19 crisis, there has been a rapid increase in television viewership--especially for local news stations. Viewers want to...

You're Going To Need To Advertise Eventually -- Why Wait?

by Kathy Comella on February 26, 2020 at 9:00 AM

Advertising is no longer limited to weekly sales flyers and newspaper ads. Instead, successful advertising is an ongoing process that keeps brands in...