Broadcast vs. Cable -- What's the Difference and Why It Matters

by Beth Walsh on February 4, 2021 at 10:41 AM

The marketing reach of television has become incredibly strong over the years and remains so to this day. For example, the first quarter of 2019 TV...

Top 7 Reasons Your Business Needs to be Utilizing TV Advertising

by Micheal Smith on December 30, 2020 at 1:15 PM

Companies are always searching for new ways to market their business.With the advent of digital marketing, the advertising landscape has become vast...

Why TV: Top 5 Reasons Businesses See Success with TV Advertising

by John Hollins on December 23, 2020 at 7:45 AM

Since the first commercial aired in 1941, television has become the top advertising medium in the world. Bulova watches may not have seen this type...

Combining the Power of Magazines and TV Into One Powerful Marketing Campaign

by Patti Garren on December 17, 2020 at 3:00 PM

Two of the most time honored forms of marketing, print and broadcast TV, are the cornerstones of any successful advertising campaign. Both are...

Impressions, Ratings, and How to Measure Your Audience

by Dennis Izzard on December 3, 2020 at 7:15 AM

When advertising with various ad campaigns, people can quickly get confused about the best method for measuring their audience. You may launch a...

What is School Authority in Atlanta?

by Mike Schwartz on September 22, 2020 at 10:46 AM

School Authority is a segment that airs Monday through Thursday during CBS46 Morning News at 4:30 am, 5:00 am, and 6:00 am. This segment helps keep...

Marketing to Specific Generations 101

by John Hollins on September 8, 2020 at 8:55 AM

One of the most important elements of defining your target audience is age. Knowing what generation your ideal clients belong to can help you learn a...

How to Blend Your Digital and TV Marketing Campaigns

by Micheal Smith on August 19, 2020 at 10:30 AM

Right now, people are watching more TV and staying logged in to their digital devices more than ever. Forty-five percent of Americans often or always...

Why It's Important to Integrate Your Digital and TV Marketing

by Kathy Comella on July 15, 2020 at 8:55 AM

With the ever changing landscape of media distribution, people are constantly finding new ways to get their favorite content. That’s why it’s...

Why Gray Atlanta Is a Unique Option for Your Advertising Plan

by Michael Fanning on June 25, 2020 at 8:55 AM

Gray Atlanta is an industry leader in television, digital, and print: a winning combination that can allow our partners to expand their available...