Understanding Your Ads Metrics and Where They Overlap

by Tracy Randall on September 28, 2021 at 10:32 AM

Connecting with your audience requires deeply understanding them. Collecting data on their habits and lifestyle helps significantly, whether you’re...

ATLernatives To Traditional Advertising

by Robin Kahn on September 21, 2021 at 4:00 PM

Traditional advertising is an incredibly successful means of marketing, but that doesn’t mean you shouldn’t still branch out. Here at Gray Atlanta,...

The Hazards of Topical Relevancy: Leaning into Current Events or Not?

by Kenny Stapleton on September 17, 2021 at 9:22 AM

Many businesses maintain neutrality towards making social statements but taking a stance on current events might help. Depending on the company and...

Marketing Techniques You Can Keep After the Pandemic

by Patti Garren on September 13, 2021 at 3:30 PM

When the COVID-19 pandemic broke out in March 2020, many business leaders were concerned about surviving the sudden changes. In retrospect, it...

How to Make Digital Marketing and Broadcast Work Together

by Micheal Smith on September 10, 2021 at 10:15 AM

Using Sports Marketing to Its Full Extent

by Dennis Izzard on September 3, 2021 at 9:51 AM

If you want to maximize exposure and connect with audiences, sports marketing gives you access to a loyal following during times when they're most...

Marketing ROI Crash Course

by Michael Odiorne on August 26, 2021 at 9:24 AM

Marketing is a game of guess and check, but keeping track of your successes helps tip the scales in your favor. ROI shows you the return you’re...

How a Media Company Can Enhance Your Already Successful Marketing Plan

by Robin Kahn on August 20, 2021 at 11:14 AM

If you operate a successful business, odds are you've already invested quite a bit of time and resources into your marketing plan. After all, the...

Motor Vehicle Marketing Through Crisis

by Tracy Randall on August 16, 2021 at 11:22 AM

Chances are you already know about the chip shortage and its impact on car dealer inventory. The shortage makes it more difficult for consumers to...

Getting The Most Of Sports Marketing In Atlanta

by Kenny Stapleton on August 9, 2021 at 9:44 AM

Sporting events typically excite sports fans and attract millions of viewers every year, but this year is likely to bring in more people than ever....