Connecting with your audience requires deeply understanding them. Collecting data on their habits and lifestyle helps significantly, whether you’re...
ATLernatives To Traditional Advertising
Traditional advertising is an incredibly successful means of marketing, but that doesn’t mean you shouldn’t still branch out. Here at Gray Atlanta,...
The Hazards of Topical Relevancy: Leaning into Current Events or Not?
Many businesses maintain neutrality towards making social statements but taking a stance on current events might help. Depending on the company and...
Marketing Techniques You Can Keep After the Pandemic
When the COVID-19 pandemic broke out in March 2020, many business leaders were concerned about surviving the sudden changes. In retrospect, it...
How to Make Digital Marketing and Broadcast Work Together
Using Sports Marketing to Its Full Extent
If you want to maximize exposure and connect with audiences, sports marketing gives you access to a loyal following during times when they're most...
Marketing ROI Crash Course
Marketing is a game of guess and check, but keeping track of your successes helps tip the scales in your favor. ROI shows you the return you’re...
How a Media Company Can Enhance Your Already Successful Marketing Plan
If you operate a successful business, odds are you've already invested quite a bit of time and resources into your marketing plan. After all, the...
Motor Vehicle Marketing Through Crisis
Chances are you already know about the chip shortage and its impact on car dealer inventory. The shortage makes it more difficult for consumers to...
Getting The Most Of Sports Marketing In Atlanta
Sporting events typically excite sports fans and attract millions of viewers every year, but this year is likely to bring in more people than ever....